Privacy Policy

This Privacy Policy describes how your personal data is collected, used and shared when you visit or make a purchase from UpGoods (the "Site").

Personal data collected
When you visit the Website, we automatically collect certain information from your device, including information about your browser, IP address, time zone and certain cookies installed on your device. When you visit the Website, we also collect information about the individual web pages or products you view, the websites or search terms that referred you to the Website and information about your interaction with the Website. We refer to this automatically collected information as "device information".

We collect device information using the following technologies:
- 'cookies' are data files that are placed on your device or computer and often contain an anonymous unique identifier. For more information about cookies and how to disable them, please visit http://www.allaboutcookies.org.
- Log files" track actions taken on the website and collect information such as your IP address, browser type, internet service provider, referral and exit pages, and date and time stamps.
- 'Web beacons', 'tags' and 'pixels' are electronic files that store information about how you browse the website.

When you make or attempt to make a purchase through the Site, we also collect certain information about you, including your name, billing address, shipping address and payment information (including credit card number, email address and phone number). We refer to this information as "Order Information".

When we refer to "Personal Information" in this Privacy Policy, we mean both Personal Information and Order Information.

How do we use your Personal Information?
Generally, we use the Order Information we collect to fulfil orders placed through the Site (including processing your payment details, organising shipping and sending invoices and/or order confirmations). In addition, we use this Order Information to:
- Communicate with you;
- Check our orders for possible risks or fraud.
- If it matches your stated preferences, we may send you information or advertising about our products or services.

We use the device information we collect to investigate potential risks and fraud (particularly your IP address) and more generally to improve and optimise our website (e.g. by providing analysis on how our customers browse and interact with the website and to evaluate the success of our marketing and advertising campaigns).
Disclosure of your personal data
We share your personal data with third parties who help us use your personal data in the ways described above. For example, we use Shopify to manage our online shop - you can read more about how Shopify uses your personal data here: https://www.shopify.com/legal/privacy. We also use Google Analytics to understand how our customers use the website - you can read more about how Google uses your personal data here: https://www.google.com/intl/en/policies/privacy/. You can also opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your personal data to comply with applicable laws and regulations, respond to a subpoena, search warrant or other lawful request for information, or otherwise protect our rights.

Behavioural advertising
As described above, we use your personal data to provide you with targeted advertising or marketing communications that we believe may be of interest to you. For more information on how targeted advertising works, visit the Network Advertising Initiative ("NAI") education page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can disable targeted ads using the links below:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

In addition, you can opt out of some of these services by visiting the Digital Advertising Alliance's opt-out portal at http://optout.aboutads.info/.

Do not track
Please note that if we see a "Do Not Track" signal from your browser, we will not change the collection and use of data on our website.

Your rights
If you are a resident of Europe, you have the right to access the personal data we hold about you and to ask us to correct, update or delete your personal data. If you wish to exercise this right, please contact us using the contact details below.
If you live in Europe, please note that we process your data to perform a contract with you (e.g. if you place an order through the website) or to pursue our legitimate business interests as set out above. Please also note that your data may be transferred outside Europe, including to Canada and the United States.

General terms and conditions for text marketing
We use a text messaging platform to which the following general terms and conditions apply. By signing up for our text marketing and text messaging services, you agree to these terms and conditions.
By entering your phone number at checkout and initiating a purchase, by signing up through our registration form or by entering keywords, you consent to us sending you text messages (for your order, including cancelled order reminders) and text marketing offers. You acknowledge that this consent is not a condition of purchase.
Your phone number, name and purchase details will be shared with our SMS platform "SMSBump Inc, an EU company based in Sofia, Bulgaria, EU". This information is used to send you targeted marketing messages and notifications. When the SMS messages are sent, your phone number is forwarded to an SMS operator who handles the delivery.

If you wish to unsubscribe from receiving marketing messages and SMS notifications, please stop replying to the mobile messages you receive from us or use the unsubscribe link in any of our messages. You understand and agree that alternative methods of unsubscribing, such as using different words or prompts, are not considered an appropriate method of unsubscribing. You may be charged for messages and data.
If you have any questions, you can send a text message with the word "HELP" to the number on which you received the messages. You can also contact us for more information. If you wish to unsubscribe from the newsletter, please proceed as described above.

Storage of data
When you place an order through the website, we store your order data until you ask us to delete it.

Changes
We reserve the right to update this Privacy Policy from time to time, for example to reflect changes in our practices or for other operational, legal or regulatory reasons.

Minors
The Website is not intended for persons under 18 years of age.

Contacting us
For more information about our privacy practices, if you have any questions, or if you wish to make a complaint, please contact us by email at info@upgoods.shop